Cases

Ad Relevance has happy and long standing customers throughout Europe, but as Sweden is our home market, and the culture is very open, we have decided to show some Swedish success cases.

50% Reduction in E-commerce Cost Per Order:

Summary:

Ad Relevance took over this AdWords account on 1st March. The client wanted help to drive down the cost per order whilst if possible, increase the number of sales generated by AdWords.

Result:

Three months later, after a complete rebuild and optimisation of the campaign, the cost per order was reduced by 50% and number of sales generated by AdWords had increased by 40%.

"We are extremely happy with our co-operation with Ad Relevance, which has meant lower costs and increased sales from our Google AdWords advertising." Peter Höjman, Managing Director, Protecty AB, the largest online store for work clothes in Sweden.

Reference: Peter Höjman, www.protecty.se

Brand Building with Innovative Search Engine Marketing:

Summary:

Ad Relevance works with NannyNu, the largest provider of babysitting services in Sweden. 30 minutes after it became official that Royal Princess Victoria of Sweden was pregnant, Ad Relevance created an AdWords campaign for searches on and around "Is Victoria pregnant".

Result:

A surge in traffic to NannyNu's website and fantastic brand building exposure. Additionally, Googles Nordic PR Manager contacted NannyNu and as a result an article was written in Sweden's top financial newspaper, Dagens Industri, using NannyNu as a success case for innovative marketing.

Reference: Jeanette Gorosch, www.nanny.nu

Buzz Campaign for Levis:

Summary:

Levi's wanted to generate interest in their new jeans for women, Levis Curve ID, and this was achieved through a "become a Levis model" competition on Facebook for girls aged 18-30 who live in Stockholm.

Result:

The campaign received over 9 million views on Facebook and created a buzz on the three major Swedish fashion blogs (Magdalena Graaf, Tyra Sjöstedt, and Caroline Svensson) who were partnering.

Reference: Björn Lundberg, www.adonline.se