Display Advertising
Display advertising refers to the ads that appear next to the content of websites and applications, from the biggest of online newspapers to the smallest of niche industry websites. As well as the traditional large static banners that are commonplace, the ads can also include video and interactive media for example.
Ad Relevance mainly works within 6 areas for display advertising:
Premium Publishers
Premium publications include well known online newspapers, magazines and the largest and most specialised of industry websites. Premium publications command premium prices, due to either large numbers of unique vistors, the type of visitor, or the valuable nature of the content on the website.
Ad Relevance will help you to bring down these prices to allow you to get great brand exposure at economically justifiable costs.
2nd Tier Publishers
2nd Tier publications include the same type of websites as Premium, but with slightly lower scale in terms of readership, so the price reflects this. Again, Ad Relevance will help you to bring down these prices to economically justifiable levels.
Facebook has over 750 million active users worldwide. It is possible to advertise locally and regionally, targeting to age and gender, as well as interests. Depending on your demographic target, Facebook can be one of the best forums for branding campaigns.
YouTube
YouTube is the world's third largest site. There are many ways to advertise on YouTube, sponsored videos, pre-rolls, in-video overlays, fire channel, and Masthead. There is a great value to be found for companies that can create interesting videos to reach out to their target audience in a cost effective manner.
LinkedIn is a social network for professional people wishing to develop their network of contacts, and has over 100 million users. It is possible to target ads based on occupation, position, industry, geographic location, education and age. LinkedIn is a very interesting platform for B2B advertising through text and interactive ads.
Google Display Network
Google AdWords Display Network reaches over 70% of all Internet users worldwide. It is a very broad and wide ranging advertising network that includes very niche websites.
The ads, which can be reformatted for text, image, video or interactive media, can automatically focus based on themes found in a keyword list, manually as match-specific investments or based on the specific audiences they want to reach.