Mobile Advertising

Since 2006, growth in mobile surfing has been more than 70% year on year, and in 2010 almost one in three smartphone users use their mobile regularly to surf the web.

According to Google, 15% of the searches on Google come from mobile devices. 55% of Twitter usage is done via the mobile, and by 2013 Facebook predicts that it's usage via mobiles will also be more than the traditional desktop or laptop.

The handset offers unique opportunities for creativity and audience control that does not exist in other media. Over 50% of mobile surfers are close to shops, so companies can reach the right audience at the right time, making the message more relevant and interesting.

The opportunities for innovative and relevant mobile advertising are evolving very quickly. Ad Relevance can help companies exploit the potential of mobile advertising.